Swell is an Alert Service for Website Traffic
Last week I launched a new service with Tom, and our friend Nap, called Swell. It’s a service that anyone with a website or blog needs. The idea is simple: When there’s an abnormal amount of people on your site, you want to know it’s happening, and why. Instantly.
Give Me an Example!
Imagine a popular blog or news site links to a post you’ve written, or a product you’ve created, or even an album you’ve released. Because of this, the amount of people on your site spikes. You’d want to know about that, right? With Swell, we’ll immediately tell you it’s happening, and why, via email, text or phone call.
So How Does Swell Work?
Swell tracks the amount of people currently viewing your site, and when that amount crosses a threshold you set, we alert you to it.
Can you relate it to like real world and stuff?
Hmmm real world? Like an actual location you go to? Interesting. Ok, imagine you own a restaurant, and a week ago a popular restaurant reviewer dinned at your establishment, had an incredible meal, was treated like royalty, and afterwards decided to review your restaurant in the New York Times. Now let’s say that review got published on Friday, but you didn’t hear about it yet. You came into work that day, got your food ready for the busy night’s crowd, and the next thing you know, 4 times the typical amount of people show up! Incredible right!? Yeah, it would be, if you didn’t run out of food at 8pm. Boooo. But if you would have been alerted immediately, to this glowing review, you’d be able to prepare a little better. You’d call in the people who were off that night. Grab a bunch of extra staples, like steak and seafood. You’d make sure you had enough wine, and beer on tap. Essentially, you’d be ready to nurture that crowd and show them you really give a damn about their experience.
That’s what Swell does for you. But like, in the fake internet world.
What About The Future?
Swell can be useful in so many other ways too. For instance, what if you actually ran the server the site was hosted on? If there were a rush of people going to the site, you’d like to know why, of course, but you’d also like to check on your servers, and see if they were holding up. Imagine knowing that your servers were about to be pushed to their limits. That’s pretty important information. I know first hand that every single minute counts, when trying to handle, out of the blue, spikes in traffic.
We have plans for a bunch of other really slick Swell features. All based around the idea of instant alerting via email, text or phone call. If you’re interested in using the service, it’s completely free right now. Head over to the homepage, and request access.